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02 August 2021
Radio budgets growing after steep cuts last year
Marketing budgetsDigital media planning & buyingMobile planning and buying
Radio advertising budgets are growing in July following steep cuts last year due to the coronavirus pandemic, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Why it matters
The coronavirus pandemic caused a rapid cut in advertising budgets but the recovery continues to accelerate. All six media analysed have recorded their best performance in July since COVID-19 began - digital, mobile, TV and out of home have accelerated their growth while radio budgets are now growing and press is slowing its decline.