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Quebec’s Bill 64 sends a message about consumer privacy in Canada | WARC | The Feed
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03 March 2022
Quebec’s Bill 64 sends a message about consumer privacy in Canada
GDPR & privacy law
Canada
The recently-passed Quebec Bill 64 is a sign of how growing regulations around consumer privacy are changing how brands market in Canada.
Why it matters
Long-anticipated changes to how consumer data can be used are finally rolling forward, and the time for the marketing industry to adapt – in Canada and elsewhere – is here.
Takeaways
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