Q-commerce and the X factor: Creating brands that delight | WARC | The Feed

Wondrlab’s Ajeeta Bharadwaj looks at the pros and cons of quick commerce in India and how brands can resolve the industry’s negative aspects to acquire the X factor.

Why it matters

To make themselves relevant and acquire the X factor, quick commerce brands must be taken for granted by customers, build a positive balance of customer delight, and tackle sustainability issues.

Takeaways