Home
The Feed
Your selections:
Putting attention in context | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

13 May 2022
Putting attention in context
Viewability
Behavioural research
Attention
A new Dentsu model predicts whether or not attention will be paid to an ad, how long attention will be paid for and whether it will drive effect.
Why it matters
Attention is a three times better predictor of outcomes than viewability, according to an ongoing study by Dentsu, a global marketing and advertising agency network.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content