Three-quarters (76%) of publishers say that subscription revenue will be important or very important for their company in 2021, above the share saying the same for display and native advertising. This is according to research across 43 countries by the Reuters Institute for the Study of Journalism.
Why it matters
WARC Data's analysis shows that print newspaper and magazine advertising revenue has seen almost a decade of decline globally. As a result, many publishers are turning to other sources of income, with subscriptions being most popular.