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02 May 2022
Protecting brand equity in inflationary times
Brand equity & strengthMarketing in a recessionPricing strategy
As inflation creeps ever-higher, businesses need to understand the critical role that brand plays in justifying price. Mapping brand equity vs. current price helps to identify whether the brand’s price point is a risk or an opportunity in the current climate, write Kantar’s Simon Atherley and Lindsay Gorton-Lee.