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21 October 2022
Privacy will be key to Apple unlocking additional ad revenue
Data protection & privacyDevices & appsStrategy
Apple’s eagerly anticipated push into the advertising business will depend on its ability to satisfy both brands and users with a privacy-first proposition, a new WARC Exclusive reports.
The story so far
The firm’s previous advertising venture, iAd App Network, allowed developers to create banner slots within their apps that Apple would fill with proprietary formats, and then share the revenue. It ran for five years before being shuttered in 2016.