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15 February 2022
Print remains a gateway for Guinness World Records
Marketing to childrenCustomer experienceDigital media planning & buying
Guinness World Records began as a reference book for settling pub arguments and the printed version remains critical to attracting new young readers, but its research shows huge scope to better merge the print and digital experience.
The Guinness World Records book sells around two million copies a year, but there is also strong engagement with the brand online.