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Print remains a gateway for Guinness World Records | WARC | The Feed

Print remains a gateway for Guinness World Records
15 February 2022
Print remains a gateway for Guinness World Records
Marketing to children Customer experience Digital media planning & buying

Guinness World Records began as a reference book for settling pub arguments and the printed version remains critical to attracting new young readers, but its research shows huge scope to better merge the print and digital experience.

Takeaways

  • The Guinness World Records book sells around two million copies a year, but there is also strong engagement with the brand online.

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