Preference management the ‘gold standard’ approach to data privacy | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Preference management the ‘gold standard’ approach to data privacy
The future of personalised marketing is predicated on the articulation and delivery of a value exchange that is not only apparent, but also compelling from the consumer’s perspective, according to a new WARC Exclusive.
Why it matters
Given the ever-expanding patchwork of local and regional data privacy regulation, it’s more important than ever to have a people-centric approach to data and privacy that prioritises choice and respects preference.
What that means in practice
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
