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Preference management the ‘gold standard’ approach to data privacy | WARC | The Feed
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26 July 2021
Preference management the ‘gold standard’ approach to data privacy
Advertising regulation
Artificial Intelligence (AI)
Data management
The future of personalised marketing is predicated on the articulation and delivery of a value exchange that is not only apparent, but also compelling from the consumer’s perspective, according to a new WARC Exclusive.
Why it matters
Given the ever-expanding patchwork of local and regional data privacy regulation, it’s more important than ever to have a people-centric approach to data and privacy that prioritises choice and respects preference.
What that means in practice
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