Customer changes, in terms of when and where they purchase and their willingness to switch brands and try new products, are providing businesses across APAC with a unique opportunity to acquire, retain and satisfy more customers than they would have pre-pandemic when customer behaviour was more entrenched.

Why it matters

In the wake of COVID-19, there is an unprecedented opportunity for businesses seeking growth to employ post-pandemic customer-centric strategies by placing customer behaviour as the key focus and driver of their organisational strategy.

Takeaways

• Companies can employ various customer-centric growth strategies, such as opportunity-forced or opportunity-sensing.
• Pursuing growth requires both...