Post-pandemic consumers in Southeast Asia offer auto brands new opportunities | WARC | The Feed
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Post-pandemic consumers in Southeast Asia offer auto brands new opportunities
COVID-19 has changed mobility patterns and consumer preferences, and carmakers have to reimagine their marketing and branding in order to realign with this new normal.
Why it matters
What has worked in the past for the leading auto brands may not work now when it comes to getting consumers to buy their cars. This is because three key themes of behaviour have recently emerged in Southeast Asia: flexibility, affordability and accessibility.
Takeaways
- Automakers have to add value for consumers by focusing on engagement, services and partnerships.
- Think of digital channels like contactless test drives, e-commerce and at-home experiences.
- Equally...
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