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Post-pandemic consumers in Southeast Asia offer auto brands new opportunities | WARC | The Feed

Post-pandemic consumers in Southeast Asia offer auto brands new opportunities
19 February 2021
Post-pandemic consumers in Southeast Asia offer auto brands new opportunities
Brand partnerships Health & well-being Money & finance

COVID-19 has changed mobility patterns and consumer preferences, and carmakers have to reimagine their marketing and branding in order to realign with this new normal.

Why it matters

What has worked in the past for the leading auto brands may not work now when it comes to getting consumers to buy their cars. This is because three key themes of behaviour have recently emerged in Southeast Asia: flexibility, affordability and accessibility. 

Takeaways

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