Some of the changes that were already underway before the COVID-19 pandemic struck have since “either accelerated or morphed”, says environmental psychologist Paco Underhill.

Why it matters

What made a good store in 2000 is not the same as what makes a good store in 2022 – and what’s changed there is a reflection of how we’ve evolved in the interim.

Takeaways

• Consider how different consumers – by gender, by age – see in both physical and virtual spaces – and how they process what they see.
• Think about how to make your retail environment female-friendly – they are often...