Podcast listeners more diverse than US population | WARC | The Feed
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Podcast listeners more diverse than US population
Podcast audiences have grown rapidly across the United States in recent years and are now more diverse than the wider US population, according to data from Nielsen.
Why it matters
As well as being major podcast listeners, Nielsen adds that Black and Hispanic listeners are more engaged with podcast advertising. NPR has engaged different podcast audiences through a selection of diverse content and advertisers can use the medium to connect with new audiences.
Takeaways
- Hispanic, Black, Asian American and 'other' listeners collectively account for two in five (41%) of podcast listeners.
- While 8% of all podcast listeners visit...
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