Indonesia’s food segment is expected to enjoy double-digit growth in 2023, with Kantar examining the key drivers and learnings for brands post-pandemic.

Why it matters

Amid the trend of experimental cooking, a desire for shopping convenience, the need for practicality among the budget conscious, and affluent consumers seeking healthier alternatives, brands must craft a focused strategy in order to capture these opportunities.

Takeaways

• Channels with door-to-door and one-on-one shopping gained traction, but traditional trade such as minimarts are still important.
• Brands must expand their portfolio into smaller towns and consider the needs of different socioeconomic groups.
• In-home snacking grew rapidly...