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17 February 2023
Pockets of growth: Trends in Indonesia’s food sector
Food industry (general)IndonesiaStrategy
Indonesia’s food segment is expected to enjoy double-digit growth in 2023, with Kantar examining the key drivers and learnings for brands post-pandemic.
Why it matters
Amid the trend of experimental cooking, a desire for shopping convenience, the need for practicality among the budget conscious, and affluent consumers seeking healthier alternatives, brands must craft a focused strategy in order to capture these opportunities.