Pickup overtakes ship-to-home for online grocery orders | WARC | The Feed

Pickup is now the most common receiving method used for online grocery orders in the United States after overtaking ship-to-home, according to the latest survey from food retail analysts Brick Meets Click and Mercatus.

Why it matters

Pickup and new payment services like 'buy now, pay later' are offering consumers more flexibility in how they shop. How comfortable consumers feel in store varies across key demographics, so brands that offer this convenience stand to benefit.

Takeaways