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Philips gets its teeth into the oral care market
07 March 2023
Philips gets its teeth into the oral care market
Omnichannel retail Oral health Customer experience

As shopping habits evolve, and attitudes to oral healthcare shift due to Covid and a squeeze on household budgets, Philips combined several research methodologies to better assess a changing market.

Why it matters

An up-to-date, consumer-led strategy that feeds into all areas of the business – from marketing through to supporting retail partnerships – is not going to be built on a single piece of quantitative or qualitative research. Combining several research methodologies enabled Philips to not just capture but understand what was going on in one particular market.

Takeaways

  • Online reviews are hugely influential, so Philips needed to help...

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