Philips gets its teeth into the oral care market | WARC | The Feed
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Philips gets its teeth into the oral care market
As shopping habits evolve, and attitudes to oral healthcare shift due to Covid and a squeeze on household budgets, Philips combined several research methodologies to better assess a changing market.
Why it matters
An up-to-date, consumer-led strategy that feeds into all areas of the business – from marketing through to supporting retail partnerships – is not going to be built on a single piece of quantitative or qualitative research. Combining several research methodologies enabled Philips to not just capture but understand what was going on in one particular market.
- Online reviews are hugely influential, so Philips needed to help...
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