Pharma needs to manage its opportunity to keep building trust | WARC | The Feed
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Pharma needs to manage its opportunity to keep building trust
The pharma category has seen an uptick in trust during the pandemic, which creates an opportunity to be central to building long-term benefits for the entire healthcare ecosystem.
Why it matters
The pandemic highlighted flaws in existing healthcare systems and also reshaped perceptions of the pharma industry because of its role in ending it, thereby creating a situation in which pharma can focus on stakeholder capitalism and improve complex healthcare systems in the process.
- Pfizer and AstraZeneca are in the top 10 of the just-released Conscious Brands 100 Report, showing how much the pandemic has lifted the industry’s reputation....
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