Primed by the stellar customer experience from brands in other categories, US consumers are ready for the same personalized experiences to come from healthcare marketers.

Why it matters

Healthcare marketers need to evolve their roles to orchestrate personalized journeys at scale, while also realizing that the category can no longer measure itself exclusively against traditional competitors, but also new entrants in healthcare such as Walmart and Amazon which tend to be more advanced in customer experience.

Takeaways

• We are entering a new era of privacy, and healthcare marketers must understand legal and consumer expectations as they become stewards of more...