Australian telco Telstra explains why personalised experiences are important and how they can be created at scale by using data, artificial intelligence and machine learning.

Why it matters

Investing in a company’s digital experiences to simplify product offerings and eliminate customers’ pain points will not only simplify operations but also significantly reduce costs, leading to higher engagement and conversion rates.

Takeaways

• Digital data foundations are important to enable organisations to personalise digital touchpoints for their customers.
• Digital artificial intelligence complements an existing personalisation platform and helps to scale it more quickly.
• Understanding model performance and attributes that drive engagement and...