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PepsiCo leverages AI for market research
14 August 2023
PepsiCo leverages AI for market research
Artificial Intelligence (AI) Carbonated soft drinks Latin America (general region)

PepsiCo has built a digital platform that uses AI to transform how it’s able to conduct consumer research, with an algorithm that can analyse and interpret huge amounts of data. 

This is analysed on a global basis to spot new trends and opportunities, a shift away from running qualitative and quantitative studies. 

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