PepsiCo, the global food and beverage giant, implemented an insights automation platform, Ada, over the course of three years, picking up crucial lessons for marketers and researchers tasked with steering vast projects through to completion.

Why it matters

Long, complex transformation projects can yield benefits big and small, in the medium and long term, but navigating it through a huge organisation like PepsiCo is almost a different skill. Reducing complexity, demonstrating clear benefit, and creating sandboxes for failure are critical.