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PepsiCo articulates sustainability-first transformation
23 November 2021
PepsiCo articulates sustainability-first transformation
Brand partnerships Brand activism Sustainability

PepsiCo recently introduced pep+, an end-to-end transformation programme with sustainability at its heart; global vice president of marketing Ana Maria Henao told the Ad Net Zero conference that it’s off to a good start.

What is pep+

The programme is rooted in three pillars: 

  • Positive agriculture (focused on regenerating farming practices);
  • Positive value chain (a commitment to net zero emissions by 2040); and
  • Positive choices (to do better for people). 

Why it matters

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