PepsiCo recently introduced pep+, an end-to-end transformation programme with sustainability at its heart; global vice president of marketing Ana Maria Henao told the Ad Net Zero conference that it’s off to a good start.
What is pep+
The programme is rooted in three pillars:
- Positive agriculture (focused on regenerating farming practices);
- Positive value chain (a commitment to net zero emissions by 2040); and
- Positive choices (to do better for people).
Why it matters