PepsiCo recently introduced pep+, an end-to-end transformation programme with sustainability at its heart; global vice president of marketing Ana Maria Henao told the Ad Net Zero conference that it’s off to a good start.

What is pep+

The programme is rooted in three pillars: 

• Positive agriculture (focused on regenerating farming practices);
• Positive value chain (a commitment to net zero emissions by 2040); and
• Positive choices (to do better for people). 

Why it matters

As applied to marketing, the pep+ agenda means that individual brands can set priority areas to take action – plastic packaging for Pepsi, for example, agriculture for...