Overcoming data’s ‘empathy gap’ | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

Overcoming data’s ‘empathy gap’
With more data than ever, marketers are at the risk of solely relying on hard numbers, but the reality is that great marketing requires human insights and creativity to close the inherent ‘empathy gap’ in data.
There’s no one source of truth
According to Lauren Cadman, Director – Strategic Planner at Mindshare China, marketers shouldn’t fall prey to relying solely on hard data as the one source of truth.
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content