Over two-thirds of online purchases start with Google or Amazon | WARC | The Feed

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03 December 2020

Over two-thirds of online purchases start with Google or Amazon

Purchase behaviour E-commerce & mobile retail Australia

Over two-thirds of online consumers say their online purchase journey starts with Google or Amazon, according to data from digital experience company Episerver.

Why it matters

Google and Amazon play a vital role for online consumers and advertisers have recognised this. Investment in Google Shopping ads rose by one-third in Q3 2020 and Amazon Sponsored Brands spend skyrocketed during Prime Day.

Takeaways

There are important country differences, though – Amazon is more popular in the US and Germany, while Google is more popular in Sweden and Australia.
Half (48%) of online consumers in the US start...

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