Over half of adults feel comfortable buying medications online | WARC | The Feed
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Over half of adults feel comfortable buying medications online
Interest in digital health services is growing and over half (55%) of adults worldwide say they feel comfortable buying prescription medication online, according to a survey across 17 markets by YouGov.
Why it matters
Digital health will be a key category of growth in 2021 and this latest data show consumers are comfortable with the idea. However, as over-complexity may turn some audiences off, it is vital for brands to mix accessibility, flexibility and trust.
Takeaways
- At least three in five adults are comfortable buying online medication in China (76%), India (75%), Mexico (69%), Sweden (65%), the United...
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