Home The Feed
Your selections:

Over 80% of ad execs want to take more control of their media spend | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

Over 80% of ad execs want to take more control of their media spend
09 July 2021
Over 80% of ad execs want to take more control of their media spend
Direct to consumer (D2C) Developing client-agency relationships Customer relationship management

Over 80% of ad executives say their organisation wants to take more control of their media spend, highlighting the evolving relationship between advertisers and agencies towards more of a partnership, according to research from Kantar. Half (48%) of those surveyed said they strongly agreed with the statement, while just 7% disagreed.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in