As the Asia-Pacific region enters the endemic phase of the global health crisis, there are both challenges and opportunities amid the change and disorder expected to play out over the next few years.

Why it matters

To navigate through the disruptions and unpredictability of a post-pandemic world, APAC brands can bounce back from the crisis by collaborating with consumers and creators, encouraging lifecycle loyalty, and leveraging tech-fueled innovations and implications.

Takeaways

• Coming out of the pandemic, companies will need to reimagine their approach to customer loyalty and retention.
• Despite technology’s benefits, many in Asia feel tech increases inequality and the...