Operational auditing key to brand success on Walmart Connect | WARC | The Feed
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Operational auditing key to brand success on Walmart Connect
Brands looking to make the most of retail media campaigns run through Walmart Connect should conduct detailed operational audits and strive to hit certain initial performance benchmarks.
Why it matters
Walmart Connect allows brands to reach granular audiences within the retailer’s 150 million US weekly customers, both online and in-store. But advertisers must ensure they are performing well in the fundamentals across Walmart’s digital commerce services in order to generate the maximum possible return on investment.
Takeaways
Stuart Clay, director of Marketplace Strategic Services at performance marketing firm Tinuti, outlined several benchmarks to aim for on Walmart’s digital platforms:
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