OOH’s resurgence underscores the modernization of this tried-and-true medium | WARC | The Feed

Out-of-home is among the beneficiaries of technological advances in legacy marketing tools, which offer new ways to invigorate traditional marketing tactics.

Why it matters

Out-of-home (OOH) has long been popular, but it’s also been historically static and difficult to measure; it is being reenergized by advances such as place-based channels in-store, as digital OOH and its real-time measurement tools drive awareness and conversion.

Takeaways