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09 February 2022
OOH’s resurgence underscores the modernization of this tried-and-true medium
Tech-driven innovationDigital outdoor & OOHOutdoor & out of home planning and buying
Out-of-home is among the beneficiaries of technological advances in legacy marketing tools, which offer new ways to invigorate traditional marketing tactics.
Why it matters
Out-of-home (OOH) has long been popular, but it’s also been historically static and difficult to measure; it is being reenergized by advances such as place-based channels in-store, as digital OOH and its real-time measurement tools drive awareness and conversion.