OOH advertising to grow by 16.5% in Q1 2022 | WARC | The Feed
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OOH advertising to grow by 16.5% in Q1 2022
Out-of-home advertising's recovery from COVID disruption is expected to continue this year, with spend forecast to grow by 16.5% worldwide in Q1 2022. This is according to WARC Data's latest Global Ad Trends report, which focuses on the IRL ('in real life') ad economy.
Why it matters
Few parts of the media industry saw fortunes fluctuate during the pandemic to quite the extent as experienced in out of home. Hopes of double-digit ad spend growth prior to COVID-19 were dashed by government lockdown measures, with investment from brands collapsing (-37.0%) in Q2 2020.
However, the future looks brighter:...
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