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Only 26% of Apple users allow app tracking when prompted | WARC | The Feed

Only 26% of Apple users allow app tracking when prompted
21 June 2021
Only 26% of Apple users allow app tracking when prompted
Data protection & privacy Data-driven marketing Using customer data

Just one-quarter of Apple users with iOS 14 have allowed app tracking when shown the App Tracking Transparency prompt, according to data from mobile analytics company Flurry Analytics.

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