Advertising on online video and social media will see the most widespread increase in spend this year, following a relatively positive 2020, according to a global survey of marketers by Kantar.

Why it matters

Online video and social media are likely to extend their importance in media budgets this year, while traditional media show mixed results. Cinema saw the most widespread decline last year but newspaper and magazine advertising are expected to see the largest decline in 2021.

Takeaways