Online grocery shopping is most popular in the Asia Pacific region but recorded the strongest growth in North America, according to data from target audience company GWI.

Why it matters

During the pandemic, online supermarkets proved the most attractive form of e-commerce, with two-fifths (41%) of consumers buying from this channel for the first time. The growth seen across the world, particularly in North America, is likely to stay after COVID-19 ends, so brands need to develop effective omnichannel strategies.

Takeaways

• Online grocery shopping is most popular in Asia Pacific, with 44% of online consumers using this channel...