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One-tenth of successful campaigns see a profit return of at least 10 times the investment
26 January 2021
One-tenth of successful campaigns see a profit return of at least 10 times the investment
Long-term vs short-term effectiveness Measuring ROI Global

Four-fifths of successful campaigns (80%) generate at least what was invested in the campaign in net profit, excluding the costs of the campaign, according to the latest data from WARC’s ROI Benchmark. The report is based on 1,063 WARC case studies from around the world since the year 2000 that include ROI (profit or revenue) data.

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