One-tenth of successful campaigns see a profit return of at least 10 times the investment | WARC | The Feed
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One-tenth of successful campaigns see a profit return of at least 10 times the investment
Four-fifths of successful campaigns (80%) generate at least what was invested in the campaign in net profit, excluding the costs of the campaign, according to the latest data from WARC’s ROI Benchmark. The report is based on 1,063 WARC case studies from around the world since the year 2000 that include ROI (profit or revenue) data.
Why it matters
Profit-based ROI (also known as ROMI or payback) can be a useful measure because it allows you to compare the efficiency of different campaigns with different budgets. It also allows you to compare the return from your campaign with the returns...
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