Home
The Feed
Your selections:
One-tenth of successful campaigns see a profit return of at least 10 times the investment | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

26 January 2021
One-tenth of successful campaigns see a profit return of at least 10 times the investment
Long-term vs short-term effectiveness
Measuring ROI
Global
Four-fifths of successful campaigns (80%) generate at least what was invested in the campaign in net profit, excluding the costs of the campaign, according to the latest data from WARC’s ROI Benchmark. The report is based on 1,063 WARC case studies from around the world since the year 2000 that include ROI (profit or revenue) data.
Why it matters
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content