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18 August 2021
One nation, many notions: Digital avenues in rural India
Local communitiesDigital media consumptionIndia
India’s rich and distinct cultures lead to diverse behaviours, with each having a direct impact on consumption patterns and Stratedgy’s Shraddha Ganesh asks why there is a homogeneous purchase process for a vastly heterogeneous market, especially with increased access to online avenues to purchase.