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One in four young adults has bought via social media
17 December 2020
One in four young adults has bought via social media
Purchase behaviour E-commerce & mobile retail Social media audiences

One-quarter (28%) of 18-34 year-olds have made a purchase via social media, according to a survey across 11 markets from Shopify.

Why it matters

Social commerce is going to be a key area of focus for marketers this year as platforms like Facebook build out their shopping capabilities. This research suggest there is a receptive audience and brands that fail to capitalise could miss out.

Takeaways

  • Shopping on social media also appeals to older audiences, as 10% of those above the age of 55 report doing so in Australia, Italy, the US and New Zealand.
  • Across their e-commerce strategy, brands...

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