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17 December 2020
One in four young adults has bought via social media
Purchase behaviourE-commerce & mobile retailSocial media audiences
One-quarter (28%) of 18-34 year-olds have made a purchase via social media, according to a survey across 11 markets from Shopify.
Why it matters
Social commerce is going to be a key area of focus for marketers this year as platforms like Facebook build out their shopping capabilities. This research suggest there is a receptive audience and brands that fail to capitalise could miss out.