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Daily effectiveness insights, curated by WARC’s editors.

One in four young adults has bought via social media
17 December 2020
One in four young adults has bought via social media
Purchase behaviour E-commerce & mobile retail Social media audiences

One-quarter (28%) of 18-34 year-olds have made a purchase via social media, according to a survey across 11 markets from Shopify.

Why it matters

Social commerce is going to be a key area of focus for marketers this year as platforms like Facebook build out their shopping capabilities. This research suggest there is a receptive audience and brands that fail to capitalise could miss out.

Takeaways

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