One in four young adults has bought via social media | WARC | The Feed

One-quarter (28%) of 18-34 year-olds have made a purchase via social media, according to a survey across 11 markets from Shopify.

Why it matters

Social commerce is going to be a key area of focus for marketers this year as platforms like Facebook build out their shopping capabilities. This research suggest there is a receptive audience and brands that fail to capitalise could miss out.

Takeaways