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18 December 2020
One in five sees no difference between YouTube and TV
YouTubeTV & Connected TV audiencesDenmark
The distinction between different forms of video consumption is blurring, as 20% of consumers say they consider watching content on YouTube the same as watching TV. This is according to data across six European markets and the United States from AudienceProject.
Why it matters
The research illustrates the variety in video consumption and that consumers are more interested in the content than the specific platform or device they use.