With the ‘Golden Quarter’ of holiday-season retail fast approaching, attracting customers on and offline is even more crucial for advertisers but it’s a challenge – solid omnichannel strategies can help cut through the festive noise.

Why omnichannel matters 

Understanding how different activities interact in driving sales across channels is a core opportunity for brands. With a solid omnichannel strategy for the Golden Quarter, underpinned by a strong combination of a physical and online presence, brands can increase their returns on investment by 32%.

Shoppers do not experience brands in silos, but are exposed to a variety of media...