Traditional brick-and-mortar brands planning to go online amid the pandemic can take inspiration from Australian sofa brand Plush’s experience, which despite facing numerous challenges and pain points, still managed to achieve great results.

Why it matters

Brick-and-mortar brands that want to go online can do so more effectively by using technology, such as augmented reality, to deliver a superior customer experience that will help to make e-commerce shopping as similar as possible to in-store shopping.

Takeaways

• Plush didn’t want to just add a shopping cart to its current website; it wanted to offer the best sofa buying experience.
• One challenge...