Human are inherently more focused on the present - but can behavioural economics offer opportunities for brands to use ‘nudges’ to get consumers to act more sustainably?

According to Sarah Oberman, Strategy Leader & Co-Founder at Other, a ‘green nudge’ is a behavioural intervention, leading to a more sustainable consumer behaviour.

Why it matters

Behavioural economics shows that climate crisis is the perfect storm for behaviour change. When we ask people to do a behaviour that’s good for the environment, we’re asking them to care more about the future event (and one that they probably won’t even be there for)...