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Nudging consumers to make more sustainable choices
18 August 2021
Nudging consumers to make more sustainable choices
Brand purpose Sustainability Environmental & social issues

Human are inherently more focused on the present - but can behavioural economics offer opportunities for brands to use ‘nudges’ to get consumers to act more sustainably?

According to Sarah Oberman, Strategy Leader & Co-Founder at Other, a ‘green nudge’ is a behavioural intervention, leading to a more sustainable consumer behaviour.

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