Nike and Real Madrid: When digital drives growth and personalisation | WARC | The Feed

As consumer behaviour in the new normal accelerates digital consumption, brands are refreshing their customer approach and engagement strategies to grow in a post-COVID world.  

Why it matters

Post-pandemic, marketers recognise that digital is not a premium concept and that brands have to embrace digital, not only in their end-user experiences but at every step of the value chain.

Takeaways