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Nike and Real Madrid: When digital drives growth and personalisation | WARC | The Feed
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26 April 2022
Nike and Real Madrid: When digital drives growth and personalisation
Purchase behaviour
Personalisation
Digital transformation
As consumer behaviour in the new normal accelerates digital consumption, brands are refreshing their customer approach and engagement strategies to grow in a post-COVID world.
Why it matters
Post-pandemic, marketers recognise that digital is not a premium concept and that brands have to embrace digital, not only in their end-user experiences but at every step of the value chain.
Takeaways
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