New Muji stores will focus on expanding grocery sales | WARC | The Feed
You didn’t return any results. Please clear your filters.
New Muji stores will focus on expanding grocery sales
Evolution of retail
Japanese retailer Ryohin Keikaku plans to expand its grocery business significantly by dedicating almost a third (30%) of space at its new Muji stores to high-end food and drinks.
It comes after the company witnessed 60% growth in food sales at the end of last year, driven by more people being required to work from home because of COVID-19. Ryohin Keikaku expects this consumer trend to continue even after the pandemic ends, reported Nikkei Asia.
- Ryohin Keikaku plans to open 50 new Muji stores by August 2022 with half of them located in major supermarkets, such as Ito-Yokado.
- About 30% of retail space will be given over to environmentally friendly and high-end groceries, including fresh baked bread, bento boxes ‘of the day’ and locally sourced fruit and vegetables.
- The emphasis on quality will come with higher prices and the company plans to focus on rural areas rather than city centres.
- It is expected that a wider range of food and drink products will encourage more frequent visits per customer, who then may also spend more on clothing and other non-food products.
Email this content