New digital activities likely to last in Japan | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

New digital activities likely to last in Japan
Japanese adults have taken to new digital activities during the coronavirus (COVID-19) outbreak and this looks set to last in the long term, according to data from McKinsey & Company. This is true across a variety of categories including online fitness, gaming, TikTok, and remote learning.
Why it matters
A growth in digital consumption from COVID-19 is well-founded. However, the real question for marketers is if these new habits will last in the long term or return to their pre-outbreak level when the outbreak ends.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content