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New consumer journeys in the Philippines: How to forge stronger connections
05 April 2021
New consumer journeys in the Philippines: How to forge stronger connections
Brand partnerships E-commerce & mobile retail Brand management

Consumer behaviours in the Philippines have been transformed by COVID-19 and the changing media landscape. Mediabrands Philippines’ chief strategy officer Maita Consulta examines how the consumer journey has mutated and what brands can do to raise awareness and engagement levels with their customers.

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