Consumer behaviours in the Philippines have been transformed by COVID-19 and the changing media landscape. Mediabrands Philippines’ chief strategy officer Maita Consulta examines how the consumer journey has mutated and what brands can do to raise awareness and engagement levels with their customers.

Why it matters

The consumer journey has been reshaped by digital media, with access to information just a click away. Together with the COVID-19 pandemic’s deep impact on Philippine consumers, these radical changes provide opportunities for marketers to leverage different types of marketing partnerships to create advantages for their brands.

Takeaways

• Strategic relationships between businesses...