Almost two years on from the start of the pandemic and changing consumer behaviours are still presenting a challenge for marketers, according to WARC's global survey of marketing executives.

Why it matters

COVID-19 caused a surge of audience activity in 2020 and this caused significant disruption to advertising investment. While stay-at-home orders have since eased for many consumers, to what extent pandemic behaviours will continue in 2022 and beyond remains to be seen. Brands will also have to tackle these changes alongside growing economic, social and environmental concerns from consumers.

Takeaways

• Among brand owners, nearly three-quarters (73%) say...