You didn’t return any results. Please clear your filters.
21 January 2022
Netflix reaches 222m subscribers, driven by APAC and EMEA
Mobile audiencesOnline video audiencesVideo on demand
Netflix ended last year with 222m paid subscriptions, driven by strong growth in Asia Pacific and Europe, the Middle East and Africa, according to the company's latest results.
Why it matters
On average, audiences use five video streaming services and although this number is increasing, Netflix is having to invest in order to succeed. Competition from other subscription and ad-supported services in 2022 is likely to heat up and while the company is expanding strongly outside of North America, it lags behind in key demographics.