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20 October 2021
Netflix ramps up subscriber growth, adding 4.4m in Q3 2021
Online video audiencesVideo on demandTV & Connected TV audiences
Netflix's slowdown in growth in the first half of 2021 looks set to be reversed in the second half of the year, according to the latest company reports.
Why it matters
Additional data show that audiences use an average of five video streaming services, putting pressure on Netflix to continue its market leadership. As video streaming becomes more competitive, focusing on new audience groups will become more important. For Netflix, this includes older audiences, a segment that it currently lags behind in.