Netflix's slowdown in growth in the first half of 2021 looks set to be reversed in the second half of the year, according to the latest company reports.

Why it matters

Additional data show that audiences use an average of five video streaming services, putting pressure on Netflix to continue its market leadership. As video streaming becomes more competitive, focusing on new audience groups will become more important. For Netflix, this includes older audiences, a segment that it currently lags behind in.

Takeaways

• Netflix added 4.4m paid streaming subscriptions in Q3 2021, more than twice as many as it added...