Netflix marketing spend grows 39% as competition heats up | WARC | The Feed
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Netflix marketing spend grows 39% as competition heats up
Netflix's marketing spend has grown at the quickest rate in more than two years as the video streaming market becomes more competitive, according to a WARC Data analysis of the latest company data.
Why it matters
Netflix is seeing competition from multiple different video streaming platforms and other media channels, including gaming and social media. However, the company argues there is a clear opportunity for growth as streaming represents just 27% of US TV consumption, per Nielsen figures.
Takeaways
- Netflix's marketing spend rose 39.0% year on year in Q2 2021, the largest increase since 2018, to reach $604.0m.
- Subscriber growth...
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