As a global advertiser Nestlé must stay relevant to rapidly changing consumers; it needs to interact in engaging ways with a worldwide audience in entertaining and helpful ways.

Takeaways

A DCO (Dynamic Creative Optimization) campaign for a formulated milk powder brand in Indonesia delivered:

• Up to 58% lower cost per click, cost per completed view and cost per landing page view vs non-DCO campaigns;
• A higher click-through rate and increased site visits up to four times that of non-DCO campaigns;
• A consideration level 6% higher.

Key quote

“It’s test and learn, market by market, category by category, and brand by...