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Daily effectiveness insights, curated by WARC's editors.

Nestlé looks to a DCO future
15 July 2021
Nestlé looks to a DCO future
Purchase behaviour Personalisation Digital transformation

As a global advertiser Nestlé must stay relevant to rapidly changing consumers; it needs to interact in engaging ways with a worldwide audience in entertaining and helpful ways.

Takeaways

A DCO (Dynamic Creative Optimization) campaign for a formulated milk powder brand in Indonesia delivered:

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