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Daily effectiveness insights, curated by WARC’s editors.

Nearly half of consumers tried a new store last year
18 January 2021
Nearly half of consumers tried a new store last year
Purchase behaviour Africa (general region) Asia (general region)

The impact of the coronavirus (COVID-19) outbreak on established consumer behaviour is marked, as nearly one-half (45%) said they had shopped at a new store in September, according to data from Nielsen.

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