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Nearly half of consumers tried a new store last year
18 January 2021
Nearly half of consumers tried a new store last year
Purchase behaviour Africa (general region) Asia (general region)

The impact of the coronavirus (COVID-19) outbreak on established consumer behaviour is marked, as nearly one-half (45%) said they had shopped at a new store in September, according to data from Nielsen.

Why it matters

Shopping at new stores, along with new habits like e-commerce and buying online picking up in-store (BOPIS), provide a new opportunity for retailers and brands to engage new audiences. Focusing on the "movable middle" of consumers with a 20-80% probability of purchasing would be most valuable.

Takeaways

  • The 45% of consumers shopping at new stores in September is an increase from 39% in...

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